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For us, it has been a five-year North Star that has guided how we treat our team, how we serve our clients, and how we impact the planet.","blogUrl":"/blog/half-a-decade-of-good-reflecting-on-5-years-as-a-b-corp","isFeatured":false,"authors":{"publishDate":"12 March 2026","readingTime":6,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":6,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/faaf1990-9276-45d5-ad2d-e28c5bb6847b/maxwell-ridgeway-LROuwFNy9h4-unsplash.jpg?h=350&fm=webp","alt":"Picture of mangroves growing in water","width":1600,"height":900},"lastModified":"2026-03-24T07:16:09.5741814Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1225c355-cd93-4a64-9252-f75523769205","title":"Preparing Cancer Council Australia for the AI Revolution ","introduction":"Luminary’s Strategy Director, Emma Andrews, recently presented at the Melbourne DX Summit with our client, Jayne Uthemeyer from Cancer Council Australia, on how they’ve been preparing Cancer Council’s website for ‘AI readiness’. ","blogUrl":"/blog/preparing-cancer-council-australia-for-the-ai-revolution","isFeatured":false,"authors":{"publishDate":"22 February 2026","readingTime":5,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ddccb427-406e-443e-a52b-6f9e81a45b58/Fireside%20chat.jpeg?h=350&fm=webp","alt":"Emma Andrews and Jane Uthemeyer presenting at the DX Summit","width":1600,"height":900},"lastModified":"2026-02-24T04:38:10.8556375Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1a42c7ec-53fa-42be-9c2c-63835c289959","title":"It's time to move to Umbraco 17","introduction":"Upgrading your CMS isn’t just about keeping the lights on – it’s about ensuring your digital platform can keep pace with a rapidly evolving landscape. 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They are the household names, the perennial ‘Leaders’ in the analyst reports, and the platforms that have defined the enterprise .NET space for over a decade.","blogUrl":"/blog/optimizely-vs-sitecore-choosing-dxp-cms","isFeatured":false,"authors":{"publishDate":"13 January 2026","readingTime":13,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":13,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Optimizely","codename":"optimizely"},{"name":"Sitecore","codename":"sitecore"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/976c5d01-eb2c-475e-a51b-4cc5f769b6d3/Sitecore%20v%20Opti%20hero.png?h=350&fm=webp","alt":"Optimizely v Sitecore blog header image","width":3200,"height":1800},"lastModified":"2026-02-03T03:46:24.9865288Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1ef80944-72e8-4de4-80fe-98f9e12bcb0f","title":"What is server-side tagging – and why do you need it?","introduction":"The era of reliable client-side tracking is ending as browser restrictions and privacy regulations decline the utility of third-party cookies. 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It earned that moniker for a reason. It’s open source, accessible, and developers love it because it doesn’t get in the way of good code.","blogUrl":"/blog/umbraco-from-friendly-cms-to-serious-dxp-contender","isFeatured":false,"authors":{"publishDate":"03 December 2025","readingTime":3,"authors":[{"authorName":"Mario Lopez","authorUrl":"/mario"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3cf9c6db-7758-4edf-930a-926af717a310/Mario_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Mario Lopez"},"readingTime":3,"tags":[{"name":"Development","codename":"development"},{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5769653b-a08c-4ec8-a010-91c0bc9eed65/Gemini_Generated_Image_qe1sqxqe1sqxqe1s.png?h=350&fm=webp","alt":"Picture of a woman on a laptop in an office setting","width":1600,"height":903},"lastModified":"2025-12-08T00:01:48.138504Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e3974b3f-2e2f-4807-bd35-8a0394287fec","title":"Our most memorable moments of 2025","introduction":"Join us as we take a stroll back through our highlights from the year that was. ","blogUrl":"/blog/our-highlights-of-2025","isFeatured":false,"authors":{"publishDate":"03 December 2025","readingTime":7,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f57c3394-1af3-4d4d-9de2-471d69517312/Hero%20Banner.jpg?h=350&fm=webp","alt":"Luminary team at Biggest Morning Tea","width":1600,"height":900},"lastModified":"2025-12-12T00:15:31.1513854Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"308cba41-3f06-48ed-8198-9e35233b25d0","title":"AI agents: Embracing the new world order","introduction":"Senior Front End Developer Andrew Lismanto shares some insights from a talk by IBM’s Head of AI Developer Advocacy on the future of AI agents, from the recent SXSW Sydney. ","blogUrl":"/blog/ai-agents-embracing-the-new-world-order","isFeatured":false,"authors":{"publishDate":"01 December 2025","readingTime":3,"authors":[{"authorName":"Andrew Lismanto","authorUrl":"/andrewl"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3531f493-972d-472c-b2e5-d80dedb530c5/Andrew%20L_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andrew Lismanto"},"readingTime":3,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/64539979-b1fb-4f24-9bae-96c6ac528549/futuristic-technology-concept.jpg?h=350&fm=webp","alt":"A man looking at a futuristic human image","width":1599,"height":900},"lastModified":"2025-12-02T02:33:07.7351349Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e074667f-2513-4eb0-8296-7253989a3e04","title":"Avoiding unconscious bias in marketing","introduction":"A bias is the result of deeply ingrained subjectivity. This means that whenever we’re presented with a choice, conscious or not, we’re making a choice that is not representative of others. ","blogUrl":"/blog/avoiding-unconscious-bias-in-marketing","isFeatured":false,"authors":{"publishDate":"24 November 2025","readingTime":4,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":4,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ec0d63ab-7175-434f-8cdf-203fc6f2f5a5/unnamed.jpg?h=350&fm=webp","alt":"Picture of a brain made up of different puzzle pieces","width":2816,"height":1536},"lastModified":"2026-02-02T04:29:12.6283941Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1b146d11-ff21-4e5a-a7af-24d7b7c7c86d","title":"Luminary becomes first APAC digital agency certified in Optimizely Opal","introduction":"We are proud to announce that Luminary has become the first digital agency in the APAC region to achieve partner accreditation with Optimizely Opal. 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They can process a spoken description, an uploaded photo and even a short video clip alongside text or audio to understand intent.","blogUrl":"/blog/why-multimodal-search-should-be-a-part-of-your-strategy","isFeatured":false,"authors":{"publishDate":"12 November 2025","readingTime":7,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":7,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SEO/GEO","codename":"seo"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/28a9e50f-0255-4196-b82f-03b3e7e80c0c/Multimodal.png?h=350&fm=webp","alt":"Picture of a man using audio dictation","width":1600,"height":900},"lastModified":"2025-11-18T03:13:17.7980706Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bd3a3dd7-ffb5-4fcd-9cb3-7cdac05048c6","title":"Entries are open for the 2026 Luminary Tech Visionary Award","introduction":"Calling all young tech achievers! 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